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Shark Tank India: Defeated Aman Gupta says ‘tu chahta kya hai mere baap’ as he begrudgingly admires sibling founders’ negotiation tactics

Two sibling founders of a neon signage company got Namita Thapar and Aman Gupta to double the valuation of their company by adopting a hardline negotiation approach on Shark Tank India.

shark tank neon attackNamita Thapar and Aman Gupta on Shark Tank India.

Two sibling founders of a neon signboard company called Neon Attack made an impressive pitch on a recent episode of Shark Tank India, sparking a bidding war between Namita Thapar and Aman Gupta. “Mujhse panga lega (You’re going to mess with me)?” Namita asked Aman as he threw his hat in the ring, before the two sharks agreed to make a joint offer to the founders, who refused to take the deal without negotiating first.

The founders presented Neon Attack’s customisable, energy-efficient products, and asked for Rs 75 lakh in exchange of 3% equity, valuing the company at Rs 25 crore. After an initial round of back-and-forth between the sharks and the founders, Amit Jain was curious to understand what differentiates Neon Attack from the scores of other businesses selling neon signs. When the founders weren’t able to come up with a satisfying answer, Namita spoke on their behalf, and said that their products consume 80% less electricity.

Also read – Shark Tank India: Aman Gupta asks ‘will she even listen to you’ as founder of clothing brand for ‘curvy women’ gets Rs 1 cr offer from four sharks

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But Anupam Mittal still wasn’t convinced. He called the products a ‘fad’ and ‘kitschy’, and wondered how the founders would tackle the moment neon signs aren’t popular any more. “Yeh wave kabhi bhi palat sakta hai, and if that happens, you will be completely out of business,” he said. The founders said that wherever the market takes them, they’re willing to innovate and come up with the best version of the products that they can offer. Namita was the first to propose a deal, which left Vineeta Singh shocked. Vineeta revealed, “She said she would never invest in this just before we started, and look at her now.”

Namita said that she understands the market for these products, as her sons are keen gamers and often decorate their gaming rooms with neon signs. After Aman, Anupam and Vineeta backed out of the deal, Aman said that he’d like to make an offer as well. Namita was taken aback, and so she decided to revise her offer. But then, they decided to partner up. “We want royalty, so for that, we’re going to offer you Rs 25 lakh for 2%, and Rs 50 lakh as the royalty deal for 5%, till we make Rs 1.5 crore,” she said.

Festive offer

Aman got up from his chair to shake the founders’ hands, but they hadn’t yet agreed to the terms. They countered, which forced Namita and Aman to counter as well. They increased the valuation from Rs 12.5 crore to Rs 15 crore, and decreased the royalty from 5% to 2%. Aman began a countdown, and Namita said that this is a ‘non-negotiable offer’. But the founders didn’t budge. “Tu chahta kya hai mere baap,” Aman asked. The negotiation continued, and the founders stuck to their initial valuation of Rs 25 crore. A defeated Namita and Aman agreed, and expressed how impressed they were with the founders’ negotiation tactics.

First uploaded on: 04-04-2024 at 15:15 IST
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